Paul Szoldra

The Hershey Company unveiled a new logo on Friday to give the choco-corporate powerhouse a more modern look.

The new logo isn't a huge change from the old one, which featured a three-dimensional Hershey's kiss in front of "Hershey's" lettering. The new one has gone flat — like many other brands that have dropped shadowing and embossing — and it will be incorporated throughout the company in its stores, offices, and websites, the Wall Street Journal reports.

http://www.businessinsider.com/hershey-logo-2014-8